I recently wrote a post about a regional California airline called Surf Air. The airline’s business model is a $1,950 monthly fee which gives a member unlimited flights within their California network (also Las Vegas). One of the interesting things about the company is the way they market themselves. As a long time California resident I had not heard of them until recently, and the airline has been around for three years (I discovered them by an accidental google search). Once you do “discover” their website you need to fill out an online web-form for site access, and then you are professionally contacted a few days later to discuss your interest in a membership.
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