Alaska Airlines has publicized their long term plan for integration of the Virgin America airline and its brand. One of the biggest questions on customer’s minds is if the Virgin America brand would exist in any form as a part of the new airline The answer to this is an emphatic NO. The new airline will retain the name Alaska Airlines and no dual-branding will be used. A specific date has not been published for this retirement, but it is estimated to occur in 2019.
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